As CMO of a branding firm, I am frequently asked to dimensionalize the business case for brand investment. While many marketers intuitively recognize the benefits of investing in brand, it can be challenging to draw a direct line between the power of brand and its impact on business. Brands have evolved beyond a single logo and a tagline to serve myriad other purposes. Customers engage with brands on an intimate level of individual experience.
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Umang Bedi, Facebook India and South Asia MD, shares his views on the future of digital advertising and why India remains a strategic market for the social media website. In a video interview, he shared his views on the future of digital advertising and why India remains a strategic market for Facebook. Edited excerpts:. The transition has been brilliant. I have spent the last plus days deeply immersed in our business and have virtually met all of our top clients.
95% of India users access Facebook through mobile, says Umang Bedi
This is the 8th edition of this annual list released by Forbes with research partners Sprinklr and LinkedIn. This year, global CMOs were eligible for consideration. It is generated using data from news reports, websites and social networks to measure influence.
The business operating system for experience management. Design the experiences people want next. And continually iterate and improve them. Meet the operating system for experience management.